As the digital world has become more prevalent than ever, the social media landscape has become a familiar place for brands. For marketers, the importance of posting regularly and generating [...]
Social media is one of the most popular marketing channels for businesses around the world. But in this time of the COVID-19 pandemic where everything is anything but business as [...]
Sometimes it isn't what you say, it's how you say it. That's a lesson many of us have learned all too well in the age of digital communications. You meant [...]
Why should your business be on social media? The short answer is that everyone else is – your customers, your competitors, nearly everyone. According to We Are Social, 3.48 billion [...]
"Show me the money!" While this phrase was made famous by the movie Jerry Maguire, for marketers it can sometimes feel like that's the mantra of social networks towards brands [...]
As algorithms have changed on social platforms to the detriment of brands, so too has the shift towards paid social. Paid social is just that, paid placement of content on [...]
112 million – as I write this article, that is how many followers National Geographic (@natgeo) has on Instagram. This is currently more followers than major brands like Nike and [...]
There just isn't enough time in the day! That statement is ubiquitous in today's busy, overbooked society. It also mirrors how many marketers feel about managing their brand's social media [...]
Did you just blink? If so, you likely missed something on social media. While social media platforms certainly aren't new, they are still rapidly changing. While LinkedIn stands out from [...]
To be most effective, every element of your online marketing – emails, website, social media and more – should interconnect. Your emails should contain links to your website and social [...]
