Finding Your Voice: 5 Tips for Connecting with Your Social Media Audiences
Sometimes it isn't what you say, it's how you say it. That's a lesson many of us have learned all too well in the age of digital communications. You meant [...]
7 Benefits of Social Media Marketing
Why should your business be on social media? The short answer is that everyone else is – your customers, your competitors, nearly everyone. According to We Are Social, 3.48 billion [...]
4 Best Practices for Creating a Social Advertising Strategy
"Show me the money!" While this phrase was made famous by the movie Jerry Maguire, for marketers it can sometimes feel like that's the mantra of social networks towards brands [...]
2 Dos and 2 Don’ts for Paid Social Success
As algorithms have changed on social platforms to the detriment of brands, so too has the shift towards paid social. Paid social is just that, paid placement of content on [...]
6 Social Media Lessons from National Geographic’s Huge Instagram Following
112 million – as I write this article, that is how many followers National Geographic (@natgeo) has on Instagram. This is currently more followers than major brands like Nike and [...]
How to Effectively Monitor and Maintain Your Brand’s Social Presence
There just isn't enough time in the day! That statement is ubiquitous in today's busy, overbooked society. It also mirrors how many marketers feel about managing their brand's social media [...]
4 Recent LinkedIn Features You Should be Leveraging
Did you just blink? If so, you likely missed something on social media. While social media platforms certainly aren't new, they are still rapidly changing. While LinkedIn stands out from [...]
Creating Custom Social Links in the ClickDimensions New Drag and Drop Editor
To be most effective, every element of your online marketing – emails, website, social media and more – should interconnect. Your emails should contain links to your website and social [...]
How to Track Clicks on Social Media Posts in Microsoft Dynamics 365
With social media being such an essential part of marketing today, marketers are looking to make the social posting and tracking process quick and easy while also making it an [...]
What is Social Listening and Why Should Your Brand Care?
Did you hear that? If you aren't participating in social listening, the answer is likely "no." And what exactly is the "that" you didn't hear? Insights into your brand and [...]