Suppression and the Real Difference Between Opt-In and Opt-Out Subscription Management
What's in a name? That which we call a rose by any other name would smell as sweet! In this case, our rose is permission-based marketing. Call it what you [...]
Infographic: Anatomy of an Email Preference Center for Subscription Management
Subscription management allows email subscribers to choose which emails they receive from an organization by allowing them to opt in to some types of messages while opting out of receiving [...]
Displaying All Members Subscribed to a Subscription List
Want to see at-a-glance how popular all your subscription topics are? Real-time reporting for subscription lists is achievable in a few quick steps. Before we dive in, please note that [...]
How to Use Forms to Update Your Subscription Lists
With the General Data Protection Regulation (GDPR) recently taking effect, subscription management and preferences are on the minds of marketers now more than ever. One related scenario that we frequently [...]
New in ClickDimensions: Opt-In Subscription Management
In the next ClickDimensions new release, there will be an option to switch your system to opt-in based subscription management. In general, what this means is that when sending an [...]
The Double Opt-In Process: Existing Leads and Contacts
In my last blog post, I showed you how we can put together CRM functions to identify ClickDimensions sources of our contacts and leads. With our sources identified, we can [...]
Association Marketing: Increasing Renewals and Registrations with ClickDimensions
Whether your members are makeup artists or microbiologists, professional associations rely on membership renewals for continued success. These renewals often hinge not only on delivering value to members throughout their [...]
Campaign Automation: Updating and Confirming Subscription Preferences
In a previous blog post, we outlined how to set up a double opt-in subscription management campaign automation. If you are preparing to move to double opt-in subscription management, you [...]
How to Use Forms and Dynamic Marketing Lists for Subscription Management
The ClickDimensions help site offers two ways to update marketing lists when subscription preferences are submitted: with an action or with a workflow. But if you exclusively use dynamic marketing [...]
Caring for the Member Experience: Nonprofit Nurturing with ClickDimensions and Dynamics 365
For nonprofits, a well-thought-out onboarding process for new members and donors is an essential part of creating a memorable member experience. It also delivers great benefits to organizations, improving engagement [...]
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