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Honoring Subscription Preferences within a Campaign Automation

An automated campaign can be an effective way to connect with new subscribers and customers, but it's important to balance your content with your subscribers' preferences. Yes, getting your content [...]

Suppression and the Real Difference Between Opt-In and Opt-Out Subscription Management

What's in a name? That which we call a rose by any other name would smell as sweet! In this case, our rose is permission-based marketing. Call it what you [...]

Infographic: Anatomy of an Email Preference Center for Subscription Management

Subscription management allows email subscribers to choose which emails they receive from an organization by allowing them to opt in to some types of messages while opting out of receiving [...]

The Double Opt-In Process: Existing Leads and Contacts

In my last blog post, I showed you how we can put together CRM functions to identify ClickDimensions sources of our contacts and leads. With our sources identified, we can [...]

Association Marketing: Increasing Renewals and Registrations with ClickDimensions

Whether your members are makeup artists or microbiologists, professional associations rely on membership renewals for continued success. These renewals often hinge not only on delivering value to members throughout their [...]

Campaign Automation: Updating and Confirming Subscription Preferences

In a previous blog post, we outlined how to set up a double opt-in subscription management campaign automation. If you are preparing to move to double opt-in subscription management, you [...]

How to Use Forms and Dynamic Marketing Lists for Subscription Management

The ClickDimensions help site offers two ways to update marketing lists when subscription preferences are submitted: with an action or with a workflow. But if you exclusively use dynamic marketing [...]