To be most effective, every element of your online marketing – emails, website, social media and more – should interconnect. Your emails should contain links to your website and social media accounts. Your website should link to your social media accounts and include an embedded subscription management page to allow people to sign up for your emails. Your social posts should include links to your website and encourage people to join your mailing lists and download your content.
Including links to your various social media accounts in your emails is a great way to gain followers who are genuinely interested in interacting with you. The ClickDimensions new drag and drop email template editor features a social links content block to make it easy to add linked icons for your social media accounts.
Did you know that you can add a custom social link in the new drag and drop email editor? This option is great if:
- Your company manages multiple brands within the same Dynamics environment. You may have a separate social media presence for each of your company’s subsidiaries.
- Your company has multiple regional or service divisions. If your company has regional divisions and you want to have a multi-lingual online presence, you may have separate social media accounts for each language or region.
- You want to share links to other types of social media platforms. There are countless social media platforms, so it would be impossible to list them all in our social links block. Some are incredibly popular in some countries, but unknown in others. Out of the box, ClickDimensions currently only include icons for Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube and Blogger.
The social links content block can help you address that last point. But before you upload an icon from your favorite platform, make sure you are following their guidelines for branding. Here are the most common rules for using social marketing icons:
- Do not change the colors of the original icon or the font style of their name brand.
- Avoid distorting, cropping or animating the image.
- Icons should be no larger than 32×32 pixels. Keeping it to this size will make the link big enough to identify without distracting from your overall design. If your original logo file is too big, you may need to edit the image to decrease the image size. Avoid stretching smaller images to increase the size, as it will distort the original image.
- Do not add or remove any elements of the icons.
Most platforms allow you to download their logo files and provide several options of size and may include grayscale, transparent and/or black and white variations. If you need to have links for multiple social accounts, you can use one of these variations. For example, here are some of the variations permitted for your Twitter links.
To review the brand resources and guidelines for some of the most popular platforms, visit these sites:
To create a new custom link, follow these steps:
- Download the logo you want to use from your social media platform.
- In the new drag and drop email template editor, select your social links block and click the Edit Social Links button under Social Links Settings.
- Scroll down to Choose File and upload the image for your logo.
- Add the URL for this profile.
- Check the box next to your new link and any others you want to appear in your social links block.
- Click Save.
Add as many custom social links as you need. Drag and drop the links to organize them in the way that makes it easiest for you to select the right ones. You may decide to use all round logos for one brand and all square ones for another. Or color logos for one division and grayscale for another.
Including these social links in your emails is a sure way attract more social media followers, which in turn should result in higher engagement with your customers.