SEO, or Search Engine Optimization, can be divided into two categories; on-page and off-page SEO. On-page SEO involves things you can do to your web site to make it easier for search engines to find. Google has long published a Search Engine Optimization Starter Guide that provides great information on this topic.

Off-page SEO involves getting other sites to link to your web site in a credible manner. Properly constructed links to your site from other credible sites make your site look authoritative on a subject and, thus, raise your site’s search rankings. At ClickDimensions we achieve powerful off-page SEO by asking our CRM partners to link to us. However, we are clear in specifying how we want those links constructed so as to provide us off-page SEO benefit. It is important that the link to us include anchor text (the text of the link itself) with terms that we want to associate with what we do. In our case those terms are ‘Email Marketing and Marketing Automation for Microsoft Dynamics CRM’ and we have created a program whereby we will prominently link to our partners from our interactive partner directory in exchange for asking them to following our partner linking guidelines. If you do not specify how you want a link to your site created many web sites will simply link to your from your logo graphic and that will not have the end result you want in terms of associating important terms to your site.

Our interactive partner directory (screen shot below) lists our CRM partners but makes the listings more prominent for the partners that have followed our partner linking guidelines and linked to our site in the manner that is most helpful to our search rankings…

Our partner linking guidelines (screen shot below) specifies how the partner should link to our site. Having clear linking guidelines makes it easy for our partners to properly construct the link to our site…

Do you have partners or other organizations with credible sites that you could get to link to your site? If so, it is an asset worth investigating. In addition to the off-page SEO benefit, you get the obvious benefit of being found by visitors from the other sites that will click the links and come to your site. Happy marketing!