Marketers today know that they need to utilize social media to help execute their marketing plans and strategies, but social media marketing can present a daunting challenge for many marketing teams. To be effective, it requires a tremendous amount of content. In response to that challenge, we present this infographic with 15 different ideas for content that brands can post on social media along with some helpful guidelines on which content works best on each of the four major social networks.

(Click to enlarge.)