Subscription management allows email subscribers to choose which emails they receive from an organization by allowing them to opt in to some types of messages while opting out of receiving others. But not all subscription management pages, or email preference centers, are created equal. The infographic below explores the anatomy of an effective email preference center and best practices for subscription management success.

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Ready to learn more about subscription management? Be sure to download our complimentary eBook, The Quick Guide to Subscription Management: How to Increase Customer Satisfaction and Compliance with Email Preference Centers.

Happy Marketing!