In recent years, sales and marketing have both undergone tremendous changes. This is largely in response to changes in buyer behavior and technology. However, while these roles have changed significantly, the sales funnel had not – until now.

What once was a fixed, predictable and linear funnel and a staple of sales and marketing mindsets and processes isn’t even really a funnel anymore. It’s an ecosystem. And to see this ecosystem thrive, B2B businesses must rethink their view of sales, to better align it with the world outside of the sales office.

Ready to learn more about the evolution of the funnel and B2B sales, and how to adapt to those changes? Read the MarTech Series article, “The Funnel Isn’t a Funnel: Embracing the Way Businesses Buy and the Changing Role of B2B Sales” by ClickDimensions’ CEO Mike Dickerson here.