The example below uses CRM workflow; however, our newly-released campaign automation builder can also send specific emails based on form field answers. Read more here

Form actions work well when you want to send an email to someone after they fill out a form, but what if you want to send a specific email to a customer depending on how they answer a certain form field? This is something you can easily accomplish with a workflow.

In our example, we have created a form asking people which ClickDimensions feature they are interested in learning about: forms, surveys or landing pages. We want customers to be sent a specific email about how to create the type of web content they requested.

The form field we created is called "Field Interest," and we made it a list with the three options.

We then created three separate email templates that we would like to send customers based on how they answered our field. Here is the email template for customers interested in landing pages:

Now we can set up our workflow that allows specific emails to be sent based on how our Field Interest form field was answered by each customer.

We set up this workflow to run on Posted Fields, set the scope to organization and set it to run when the record is created.

For our first step, we added a Check Condition that asks if the posted field is Field Interest and the posted form is our ClickDimensions Product Interest Form.

Then we asked if the value of that field equals Surveys. Remember, the value is how the data is stored in CRM, which may be different than the label that appears on your form.

When the value is Surveys, we added a Create Record step and chose "Send ClickDimensions Email."

We then opened up the Set Properties and uploaded our survey email template. We also added the recipient as the Contact associated with the posted form.

We then repeated these last two steps for our Form and Survey options. Our final workflow looks like this:

Now, customers who fill out our form will receive an email specifically about the product they were interested in.

Happy Marketing!

Written by Julie Patrick, ClickDimensions Marketing Success Manager