If utilized correctly, search engine optimization (SEO) can make a huge difference in your digital marketing performance. It involves implementing changes to your website on the front and back end to make it easier for Google’s spiders to crawl your website. If done correctly, these actions will boost your ranking through Google, thus sending more website traffic your way. Most potential customers are not going to search the third and fourth pages of Google – or often even the second – unless they can’t find what they are looking for on the first page. That means you want to be on the first page of search results for as many of your targeted keywords as possible. Here are some of our top tips for getting there:

Keyword Research and Website Content

When optimizing your website, it is very important that you research the keywords that most closely relate to your business and the products or services you offer. You can do that by utilizing Google Keyword Planner, Google Trends, Answer the Public, Google Correlate, Keywords Everywhere or a number of other keyword tools. Once you have your list of keywords, write content for each page of your website, utilizing those keywords. Ideally, each page should consist of 400 words or more. Be sure to write different content for each page because Google will ding your website for duplicate content. So be creative and avoid keyword stuffing. Make the content flow well with the keywords that you want to target. Remember that ultimately you are writing for people, even as you aim to optimize for search engines.

Permalinks and Metadata

A permalink is a permanent URL that links to individual pages and blog posts on your website. It is important to optimize these URLs for SEO. To follow best practices, your permalinks should include the keywords you are targeting from the research you compiled. Instead of having your page read “https://clickdimensions.com/?p=12,” it should read “https://clickdimensions.com/marketing-solutions-for-your-business/.” The URL structure clearly defines what the page is going to be about before you even read the content. The same goes for the metadata on your website. Whether it is a photo, video or webpage, each item should be optimized for SEO. Each entity should be equipped with a meta title, meta description and meta tags. This metadata should include your keywords that you researched in your initial stage. Something simple and straightforward will work best.

There are many other SEO tips that you can utilize to get your website to rank higher in search engine results pages (SERPs). These are just a few of the basics that will help you get the edge on your competition. Remember to be specific in your keyword terms and thorough in creating content for your website as well as your blog. Good luck!