Measuring and attributing the results of marketing efforts to sales revenue has become a primary goal for many companies. At the same time, attribution has become a bigger challenge in a multichannel marketing world – particularly for B2B marketers.

So, what strategies and tactics are savvy B2B companies using to measure marketing attribution today? Take a brief look in our video infographic and then download the full research report from ClickDimensions and Ascend2 here.